2025-09-162025-09-162025-06-17PEREIRA, Lorena Wander Baia. Fatores influenciadores da popularidade do açaí nos Estados Unidos: um estudo exploratório sobre as variáveis que impulsionam sua expansão. 2025. Trabalho de Conclusão de Curso (Tecnologia em Comércio Exterior) - Universidade do Estado do Pará, Belém, 2025.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/634This paper addresses the growing popularity of açaí in the US market and the factors that have influenced this growing consumption of the fruit. The research aims to investigate how social networks influenced the popularization of açaí in the United States. The research adopts a qualitative approach, based on netnography and descriptive statistical analysis. Comments from public statements by consumers of Açaí Bowls on Instagram were collected and organized into thematic categories. The results show that the international success of açaí is directly related to its appeal as a nutritious superfood, its strong presence in digital marketing campaigns and the growing appreciation for sustainable practices. The conclusion is that the internationalization of açaí is the result of a convergence between nutritional quality, cultural adaptation, branding strategies, social networks and environmental appeal. The research contributes to expanding knowledge about the cultural, social and economic factors that influence the global acceptance of a typical Amazonian product, offering a theoretical and methodological basis for future research on the internationalization of regional products and consumer behavior in the digital environment. For Brazilian producers and exporters, the study points out strategic opportunities through organic certification, traceability and communication focused on sustainability, elements that can further consolidate açaí as a value-added product in international markets.Língua PortuguesaAbertoAçaíSocial mediaConsumer behaviorDigital marketingInternationalizationTrabalho de Conclusão de Curso (TCC)