2025-09-082025-09-082024-01-08CORRÊA, Jeovana dos Reis. As oportunidades e desafios da internacionalização de empresas brasileiras: um estudo de caso da Tramontina Belém no mercado alemão (2019-2023). 2024. Trabalho de Conclusão de Curso (Bacharelado em Relações Internacionais) – Universidade do Estado do Pará, Belém, 2024.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/615This article analyses the opportunities and challenges faced by Tramontina Belém during its internationalization in the German market between 2019 and 2023. The research is exploratory, adopting deductive methods, an interdisciplinary approach and a qualitative nature. Tramontina Belém adopted strategies to face challenges and take advantage of opportunities, highlighting the potential for growth in the barbecue market, adaptation of products suitable for the market and participation in trade fairs in Germany. The approach included a SWOT and PESTEL analysis of Tramontina's internationalization. Notable challenges include initial mistakes in internationalization, the need to understand German culture and adapt to market variations. The research, based on bibliographical sources and a case study, used primary and secondary data, including interviews. The article provides discussions into the trajectory of Tramontina Belém in Germany, highlighting the measures adopted to face challenges and capitalize on opportunities, contributing to the understanding of the internationalization process in the German context.Língua PortuguesaAbertoInternationalization of companiesInternationalization theoryTramontina BelémGermany marketArtigo Científico (TCC)