2025-09-172025-09-172017-04-11SAMPAIO, Gabriel Silva. Proposta de marketing digital para um colégio particular localizado na cidade de Belém/PA. 2017. Trabalho de Conclusão de Curso (Graduação em Engenharia de Produção) – Universidade do Estado do Pará, Belém, 2017.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/639The advent of internet stimulated the emergence of numerous tools which can be used by micro and small companies in order to boost their business in most diverse areas. Digital Marketing is a concept often used to refer to Marketing actions developed in platforms and through new components tools of digital environment. This work aims to identify the potential benefits that new digital marketing tools can offer to micro and small companies, considering challenging reality in which they operate, with a specific focus on a private college located in Belém/PA, Brazil. The research strategy adopted to carry out this project was a case study. After analyzing internal and external context of study object through empirical knowledge and field research, selecting and studying some of the main digital marketing tools available on the market, it was possible to understand, based on specific case of this education institution and the analyzed six tools, the positive impact that Internet can generate for business marketing, smaller businesses mainly. The main advantages of digital marketing tools are related to cost, scope and possibilities of measuring results. Therefore, it is considered that the tools proposed for the company are apropriate and respond positively to demands manifested by the organization, but it is also understood that it is necessary to advance in this study field and knowledge of similar tools.Língua PortuguesaAbertoMarketingDigital marketingToolsMicro and small companiesTrabalho de Conclusão de Curso (TCC)