2024-03-072024-03-072023-01-27CARVALHO, Manuela de Cássia Silva de; RAMOS, Rafaela Monteiro. Identificação de estratégias de marketing digital para expansão de negócios: um estudo de caso em empresa de distribuição de materiais elétricos. 2023. Trabalho de Conclusão de Curso (Bacharelado em Engenharia de Produção) – Universidade do Estado do Pará, Belém, 2023.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/459The present research aims to evaluate the applicability of digital marketing strategies in the electrical supplies business, in order to assist the expansion of a local company in Belém(PA). Therefore, the present research applied the exploratory study method, by using databases and information available in the literature. The applicability of this method provides a robust and clear reality of the entrepreneurship sector under investigation (the electrical supplies business in Brazil), the marketing's role in business strategies, and the digital marketing practices most likely to be implemented. In addition, quantitative and qualitative interviews were carried out to identify and characterize the customer profile and consumption pattern of the focus group; and with the business owner, for in-depth understanding of the business strength and limitations, allowing the outlining of digital marketing strategies likely to be implemented, considering the reality and goals of the company. The findings of this research revealed three fundamental pillars of marketing strategy for the present electrical supplies company case study, brand recognition (consumer perspective), relationship and sales. Based on this, it was recommended a change in the marketing strategic direction, focusing on capturing potential customers and improving the loyalty business model, in order to engage the Leads and, consequently, promote the sustainable cycle for both, the customer and for the health of the business expansion.Língua PortuguesaAbertoDigital marketingElectrical materialsExploratory studyTrabalho de Conclusão de Curso (TCC)