2025-12-042025-12-042016-11-29SOUZA, Beatriz Costa. Criação de identidade visual para o Aeroporto Internacional de Belém – Val-de-Cans. 2016. Trabalho de Conclusão de Curso (Bacharelado em Design) - Universidade do Estado do Pará, Belém, 2016.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/720This final paper project had as an objective the creation and development of a visual identity project for the airport located at the city of Belém, in the state of Pará, as a way of synthetizing the local culture starting from researches regards the iconography of the city. The Belém airport lacks symbologies as a part of the city, which means it does not has many icons or graphic applications inside its dependencies that makes it significant in its role of entrance gate to the capital. Thus, the visual identity project comes with this purpose, of reclaiming the regionality and applying the paraense culture in its ambiences, even if it’s indirectly, but in a way able to bring visibility and notoriety towards the local culture for those who live in the city and for those who come as visitors. Adopting scientific methodology through documental bibliographic research together with field and public researches, the work developed based on the project methodology created by Frascara (2004), joining the results into the conceiving of the brand and visual identity alongside its related concepts, aiming to represent the essence of Belém as a metropolis in the socioeconomic context of the Amazon region.Língua PortuguesaAbertoBelémAirport brandingGraphic designVisual identityTrabalho de Conclusão de Curso (TCC)