2024-03-052024-03-052023-08-23SILVA, Ítalo dos Santos ; SILVA JÚNIOR, Maurilo Serra da. Desenvolvimento de composição visual para fuselagem de aeronaves comerciais com base em elementos da cultura paraense. 2023. Trabalho de Conclusão de Curso (Bacharelado em Design) – Universidade do Estado do Pará, Belém, 2023.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/438The present work deals with the development of visual compositions/paintings/liveries inspired by marajoara graphics and directed towards the Airbus A320neo aircraft as part of a tourism promotion campaign in the state of Pará, with the airline Azul – Linhas Aéreas Brasileiras being considered a hypothetical client. Through this work, the aim was to demonstrate that design can be utilized in the construction of projects that synthesize and promote elements of the culture of a place, and that are focused on both addressing socio-economic issues and achieving commercial objectives of the airlines. To develop this work, project methodologies related to the fields of graphic design and industrial design were embraced. In order to underpin the development of this work, bibliographic references were employed relating to the historical use of liveries on aircraft, the manner in which the visual identities of airline companies are composed, the potential regulations governing the construction of liveries, and marajoara graphics. At the culmination of the project, two campaigns were generated: one referred to as the "high-cost campaign," and the other as the "low-cost campaign". The first one is composed of a more elaborate and costly livery, a post for the Instagram social network, and two pages from the in-flight magazine. The second one, on the other hand, is composed of a less elaborate and costly livery, and a post for the Instagram social network. As a complement to the results, suggestions were also provided to Azul with the aim of optimizing the campaign in the event of its real execution.Língua PortuguesaAbertoGraphic designMarajoara graphicsAircraft paintingVisual identityTrabalho de Conclusão de Curso (TCC)