2025-08-262025-08-262025-02-03SOUSA, Rahama Julieta Costa da Silva de; DUARTE, Ygor Fernandes. Égua da vida: um jogo de tabuleiro sobre vivência em Belém do Pará. 2025. Trabalho de Conclusão de Curso (Bacharelado em Design) – Universidade do Estado do Pará, Belém, 2025.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/607Board games are one of the fastest-growing market segments in Brazil, especially over the past four years. However, although they are a well-known tool for promoting the identity of a people, little is seen that reflects the everyday characteristics of Belém's culture. The project aims to celebrate, strengthen, and represent the cultural identity of the city of Belém do Pará through the creation of a board game with a narrative and elements inspired by the daily life of the region's population. Under a defined methodology, bibliographic research was conducted on the use of board games as tools for valuing the customs of a locality, combined with the concepts of emotional design and analog game development. This also included an interview with the owner of a local game library, the application of questionnaires with the focus group, and image analysis to support the project's development throughout its creation phase. For the presentation of the final product, a digital prototype of the board game was developed, including the board, pieces, cards, and packaging, which was also validated by the focus group.Língua PortuguesaAbertoBoard gameEmotional designCultureVisual identityTrabalho de Conclusão de Curso (TCC)