2025-03-282025-03-282019-06-05SILVA, Yasmim Mariana Baia. Design de embalagens multifuncionais para a empresa slow fashion ELAN. 133 f. Trabalho de Conclusão de Curso (Bacharelado em Design) – Universidade do Estado do Pará, Belém, 2019.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/576Packaging are responsible for a considerable amount of solid waste found in urban centres. In the fashion sector, fast fashion – by promoting endless consumption – contributes to the increase of these waste, considering the greater use of plastic bags and boxes for transportation. In this context, the design provides tools for the development of packaging projects that are less harmful to the environment and to society, contributing to a scenario of change. This paper aims to develop multifunctional packaging for the products of slow fashion brand Elan, located in the city of Belém do Pará, assuming that by prolonging the life cycle of these packages, the company favours more sustainable local production and trade, besides reducing the impacts on the waste generated. Therefore, the research addresses studies related to packaging, sustainability and fashion, under the bias of the impacts caused by these sectors and the market changes. Macro phases of packaging design project and development of a product-service system were applied among the methodology, in addition to creativity tools, for instance: creation of personas, semantic panels and brainstorming. Furthermore, this project seeks to introduce packaging alternatives that are coherent with the emerging concepts of the fashion sector, especially those focused on conscious consumption. This results on the design of reusable packaging made from textile waste, as well as the reverse logistics system, which foresees the future implementation of the design proposal in the market.Língua PortuguesaAbertoPackagingDesignSustainabilitySlow fashionReuseTrabalho de Conclusão de Curso (TCC)