2025-09-242025-09-242018-12-06ALMEIDA, Amanda Claudino; CRUZ, Roberta Guedes Guilhon. Marketing digital como ferramenta de auxílio em vendas: um estudo das Empresas Juniores do Brasil. 2018. Trabalho de Conclusão de Curso (Graduação em Engenharia de Produção) – Universidade do Estado do Pará, Belém, 2018.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/659Present in many Higher Education Institutions, Junior Interprises (JIs) are nonprofit organizations whose profile emerges as a means of undertaking within the university, from the management of students, through consulting projects for micro and small entrepreneurs based on knowledge classroom theory, team engagement, and the availability of incentives offered by the university or partners. As a non-profit organization with operations in the third sector, it has challenges of sales strategy due to its particularities. Digital marketing comes as an important tool to increase the results of the JI in projects and billing, growth indicators of this type of organization. The present work has as theme the digital marketing as a sales assistence tool, a study in the Junior Interprises (JIs) of Brazil. The purpose of this study is to investigate the use of Digital Marketing as a tool for enhancing the results of the leadings JIs in the country. To do so, the methodology of descriptive research with a qualitative and quantitative approach was adopted through the collection of data by interview and analysis of the social medias of the leadings JIs of in the country. In this way, we sought to know the strategies and tools of digital marketing adopted by the Junior Interprises that aim to enhance their results, share good practices within the Junior Business Movement (MEJ) and establish success factors for adoption of JIs that don’t use the Digital marketing yet.Língua PortuguesaAbertoJunior companyDigital marketingBoosting resultsTrabalho de Conclusão de Curso (TCC)