2025-10-162025-10-162019-12-05OLIVEIRA, Joseana da Silva. Vamos brincar? Design de interiores de loja de brinquedos, fundamentada na Teoria de Piaget. Um contraponto a segmentação de produtos por gênero. 2019. Trabalho de Conclusão de Curso (Bacharelado em Design) - Universidade do Estado do Pará, Belém, 2019.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/691The research focuses on the field of interior design and sought to develop a point of sale of toys, under the focus of the problem of the current establishments segment the products according to the genre. There fore, the project worked the division of space and instead of emphasizing the stereotypes, it was chosen to fragment the point of sale according to the cognitive stages of Piaget, which are: sensory-motor (0 to 2 years), pre-operational (2 to 7 years) and concrete operational (7 to 11 years). This theory analyzes child growth and considers factors such as: mental development, social interactivity and behavior. Technical visits to the stores were carried out, and the analyzes were based on the following methodologies of the respective authors: ICCP toys classification (MICHELET, 1998), internal shop presentation (PARENTE, 2000) and design (BAXTER, 2000). It is believed that the results are feasible for possible market applicability, since the idea of gender equality has spread and is becoming stronger every day, in addition to the fact that many toy manufacturers are already adopting a more unisex identity with a focus on children's skills.Língua PortuguesaAbertoInterior designToy storeTheory of PiagetPoint of SaleTrabalho de Conclusão de Curso (TCC)