2024-10-022024-10-022024-01-18MENDES, Fernanda de Araújo; BRITO, Giovanni Pontes Brito. Kalu & mui: desenvolvimento de um teaser para uma série animada inspirada na lenda do Muiraquitã. 2024. Trabalho de Conclusão de Curso (Bacharelado em Design) - Universidade do Estado do Pará, Belém, 2024.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/493The following work deals with the development of a teaser for an animated series inspired by the legend of Muiraquitã. The goal is to use its final product as a way to propagate Brazilian folklore, given the growing demand from the public to consume animations. In the methodology, there was a previous qualitative research process, which searched the literature for information on the target audience and the audience's interest in the topic, and analyzed existing solutions with established animation. After the research, in the design methodology, several technical aspects of the series were developed, such as character development and narrative based on previous surveys. The achieved result shows visual and script details, as well as general visual aspects, such as the series' visual identity and backgrounds, concepts, etc. In this process, folklore was valued as a cultural manifestation and identity of various social segments, aiming to arouse, through animation, the public's interest in the rich history that surrounds the legend.Língua PortuguesaAbertoFolkloreAnimationMuiraquitãCultureTeaserTrabalho de Conclusão de Curso (TCC)