2025-03-182025-03-182023-03-22GUIMARÃES, Natália Barroso. Da Coreia para o mundo: o Hallyu como instrumento diplomático. 2023. Trabalho de Conclusão de Curso (Bacharelado em Relações Internacionais) – Universidade do Estado do Pará, Belém, 2023.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/537This research aims to study in what ways the Republic of Korea has been utilizing the Hallyu Wave – the popularization of South Korean pop culture elements overseas – as a diplomatic instrument. Aware of the success that songs, dramas and movies of national origin had been achieving all around the world, different presidential administrations saw their internationalization as a chance to build a favorable national narrative in front of global audiences. Trying to understand how the cultural industry has become an important element of South Korean diplomacy, a review of the policies implemented in the cultural sector between 1998 and 2022 is made. This monograph, which consists of an interdisciplinary exploratory research, made use of the deductive method and the simple case study to analyze the measures implemented throughout the studied period and data on the effects of the Hallyu Wave employment in the context of public and cultural diplomacy. It concludes that the governmental efforts to integrate pop culture into South Korean diplomacy has the purpose of creating an attractive nation-brand, aiming to present South Korea as an important nation in the eyes of both the public and international leaders.Língua PortuguesaAbertoHallyu waveCultural diplomacyPublic diplomacyCultureSouth KoreaTrabalho de Conclusão de Curso (TCC)