2024-03-052024-03-052023-02-07PATRÍCIO, Paula Caroline Santos. Design de Serviços Aplicado a um Pequeno Empreendimento: Um estudo de caso no setor de estética e vestuário em Moju / PA. 2023. Trabalho de Conclusão de Curso (Bacharelado em Design) – Universidade do Estado do Pará, Belém, 2023.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/442This study explores the use of Service Design tools in a small business that operates in the clothing and beauty industries, called "Belíssima", which is based in Moju-Pará and was established in 2008. To achieve this, the study employed the Design Thinking methodology which focuses on the customer, the immersion and ideation stages of this methodology guided the application of SD tools which led to a diagnosis in the form of a service blueprint, and some practical recommendations for Belíssima.Língua PortuguesaAbertoDesign thinkingSmall businessImprovementsTrabalho de Conclusão de Curso (TCC)