2025-10-162025-10-162019-12-06OLIVEIRA, Leonardo Madjer; OLIVEIRA, Rafaela Vilar Valentim de. Mapa de empatia: uma abordagem de design emocional e thinking para sensibilização da autoestima e saúde mental de jovens universitários. 2019. Trabalho de Conclusão de Curso (Bacharelado em Design) - Universidade do Estado do Pará, Belém, 2019.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/690With the arrival of social networks, it has arisen a need of the young for being connected the whole time, whether it is to share contents or to be aware of infos in real time. By this, many internet users have turned into dependents of being connected, with the need of exposing happy moments. With this rush of shared contents, a competition based on an idea of other people’s happiness and a not experienced happiness grows without being noticed. Thus, many people start questioning themselves about this happiness showed online and begin feeling unhappy about their own lives, routine and existence. As result, there is an ambient where many youngs are delusional about how their lives can’t be as good as the other one’s, whose always seem to be more agitated, and feelings of insufficiency and low self-esteem are triggered. Sensitized by the mental health theme, this research is classified as exploratory-explanatory, and has as its proposal to develop a Graphic campaign on social networks, with an online focus and offline perspectives called Mapa de Empatia (Empathy Map), which objective is to promote a reflection about young people’s self-esteem on internet through Graphic Design, using the Emotional Design (NORMAN, 2008) approach, concepts of Cognitive-behavioral Psychology and using Design Thinking (BROWN, 2010) as Methodological Approach, as well as highlight the Designer’s contribution also on the concept and research to develop an empathic product.Língua PortuguesaAbertoDesign and communicationGraphic designEmotional designDesign thinkingCyberspaceSelf-esteemEmpathyTrabalho de Conclusão de Curso (TCC)