2025-09-152025-09-152024-01-11BATISTA, Aymee Santos; FREIRE, Julianne Ferreira. A marca Amazônia como um diferencial para a internacionalização do chocolate paraense: plano estratégico de marketing para a empresa Gaudens no mercado Canadense. 2024. Trabalho de Conclusão de Curso (Tecnologia em Comércio Exterior) – Universidade do Estado do Pará, Belém, 2024.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/630The Amazon Brand emerged by exploring the region's name to develop brands and products, using it as a competitive advantage to conquer new markets, such as the Canadian market, which will be elaborated on in this study. The main objective is to analyze how the brand contributes to the internationalization strategies of Gaudens' white chocolate bar with cupuaçu, through the formulation of a strategic marketing plan. The adopted methodology is deductive, with data obtained through a qualitative approach, incorporating primary and secondary data from bibliographic studies and interviews with Gaudens' owner, Fabio Sicilia. Clarity between the themes was highlighted, contributing to the creation of expansion methods for the product in accordance with international marketing principles. However, the need for adjustments in product adaptation and compliance with legal measures is emphasized to conclude the process. Based on these results, it is inferred that the Amazon Brand influences the purchase through the packaging marketing strategy, conveying distinct cultural elements.Língua PortuguesaAbertoAmazon brandInternationalizationInternational marketingWhite chocolate with cupuaçuGaudensA marca Amazônia como um diferencial para a internacionalização do chocolate paraense: plano estratégico de marketing para a empresa Gaudens no mercado Canadense.Trabalho de Conclusão de Curso (TCC)