2025-12-022025-12-022017-12-06PAULA, Thyago Reis. Santa Forra: branding e design estratégico no desenvolvimento de uma microempresa voltada para o bem-estar. 2017. Trabalho de Conclusão de Curso (Bacharelado em Design) - Universidade do Estado do Pará, Belém, 2017.https://bibliotecadigitaldetcc.uepa.br/handle/riuepa/709This work uses the methodology of branding and strategic design as a tool for desig-ning a new business. This is a case study that aimed to create the branding of a micro-enterprise focused in well-being, from the point of view of strategic design. In this con-text, the research addresses issues related to entrepreneurship, design management, branding and experience aligned with the senses. Strategic planning and creativity to-ols were applied within the methodology, including canvas, specifications, brainstor-ming and creation of personas as well as methods of brand management, such as the elaboration of DNA and visual identity, naming and contact points of the business. During this process, the participation of the stakeholders, marketing and design speci-alists were also involved acting in a co-creative manner. As a result, the final branding obtained in this work created and leveraged the company’s identity, allowing to visua-lize its future implementation.Língua PortuguesaAbertoWell-beingStrategic designBrandingEntrepreneurshipCo-creativeTrabalho de Conclusão de Curso (TCC)